A guest post by Samantha J. Inguanzo (*) Introduction Beauty is in the eye of the beholder for most creative situations, however, there appears to be consensus on what constitutes beautiful mobile applications. With a plethora of options on Google Play Store and the Apple App store, it is critical…
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A guest post by Alex Costan (*) Topic Description Mobile apps are changing the way brands interact with consumers and can possibly support an organization’s bottom line. According to multiple studies, there is a direct correlation between application use and customers actions – the more captivating the application, the more…
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